Do you like to get all jacked up? You know, bust out the ol’ Karate Kid soundtrack and pump up the volume to Joe Esposito’s, ‘You’re The Best Around’. Well, that’s exactly what I do every morning when I wake up, I even replaced my morning breakfast and coffee with just that song and it provides me with everything I need to make it through the work day until lunch. Then I crack six eggs into a blender and then add a cup of protein powder and drink it down like a champ, then I tell myself that I’m the best around. I didn’t used to be like this, I lacked confidence and was scared of my business failing. Then, I discovered the secret ingredient and then became the magnificent specimen that you see standing before you today. You may ask, “What’s the secret ingredient that you discovered? I sure hope it’s not that concoction of eggs and protein powder that you just mentioned”. Don’t worry, it’s not. Although, I would highly recommend it, it’ll make you grow hair on your chest and in other places that are really manly. The secret ingredient that I discovered was responsive web design and it changed my life by way of changing the way that I did business. I owe everything that I have to it at this point in my life, even my new found confidence and bulging muscles! There are some very good reasons that responsive website design was able to help me turn my life and business around, and I’m going to share an experience that I had with you today. Time to get jacked up!
I thought that my old website was great; it had an awesome flash introduction, a lot of vibrant colors and a sweet, inspirational song built in. There was also a whole ton of information about my company throughout the site. It turns out though, that it wasn’t so awesome, because I was pissing off my visitors who didn’t care for flash introductions or didn’t have the required software to run them. Also, the vibrant colors that I thought looked great were apparently too loud and even further upset my viewers. Then, I found out that the song that I played, usually after about 10 seconds of them bringing up my website, even further irritated my potential customers, it even downright offended some of them apparently. I wish I could find my old web designer so I could choke him out, but he’s tattooing douche bags in Phoenix, AZ now and I don’t have time for that.
Luckily, I was at a dinner party with some friends about six months ago and was drinking some beer and talking about my website and how awesome it was. A web designer, who was also in attendance, overheard me and asked if he could see it. I said, “Heck yeah bro, you’re gonna love this”. He asked for the website name and I gave it to him, then he pulled out his smartphone and typed it in. I looked over his shoulder as he held the phone in front of him, so I could see as well. He found the website after I corrected the spelling of it several times for him, then when he clicked on it, an error occurred on the screen. I was perplexed but then again, I never tried looking my site up on a smartphone before. “Your phone must not be very smart”, I told him and then laughed out loud, looking around for approval from the other guests. Then I told him to hold on and I went and found the host of the party and asked to borrow their laptop. They looked at me weird and then disappeared around the corner, then came back with one and told me to keep my beer away from it. “No problem, relax”, I said and then I retuned to the backyard and sat down and looked up my website. The web designer sat down next to me and I told him that he was going to love the song that was about to play once I opened it up. I clicked on my site and then got another error, stating that the computer didn’t have the updated flash program that it needed to run. I was disappointed.
Then, over the course of the next hour, this man was kind of enough to tell me everything that my web designer did wrong, which happened to be almost everything. My website shouldn’t have a flash introduction, a song, any of the vibrant colors or any of the overwhelming amount of information on the first page that it had. After that, he became my website designer, put together a simple website and starting driving traffic to it. My business has been booming ever since!